The initiative comes at a time when the community needs support, especially because of the challenges caused by COVID-19. Each bucket contains non-perishable food items and treats.
Phumla Dyafta explained that the situation in their area has worsened. Previously, they fed fewer than 100 people a day, mostly women, but now they serve over 300 people daily. More men and people who have lost their jobs are coming for meals. These buckets will provide significant help to families during this period.
With the changing needs in the community, poverty and unemployment have increased. Tracey Watson said the organisation works to identify community members who make a positive impact by running local kitchens.
For many years, Isuzu has backed programs that seek to strengthen and elevate local communities. As a Gqeberha-based business, they believe it is their duty to support long-term solutions that deal with issues facing the community.
According to Mandlakazi Sigcawu, their intention is for every bucket to provide families with support and hope, particularly during the Christmas season when family meet together.